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期刊名称：ALCATEL TELECOMMUNICATIONS REVIEW ISSN： 1267-7167 出版频率： Quarterly 出版社： COMPAGNIE FINANCIERE ALCATEL, 54 RUE LA BOETIE, PARIS, FRANCE, 75008 期刊网址： http://www.alcatel.com/atr/ 影响因子： 0.015(2008) 主题范畴： TELECOMMUNICATIONS;    ENGINEERING, ELECTRICAL & ELECTRONIC 期刊简介(About the journal)    投稿须知(Instructions to Authors)    编辑部信息(Editorial Board)    About the journal   window on Alcatel’s technological strengths. High quality articles written by Alcatel experts give a better understanding of : today's core technologies, the challenges faced by operators, service providers, access providers, our technology vision of the future. As an illustration of ATR's wide scope and reach, in 2001 it published: issues on four major technologies, 78 articles written by 172 authors, all leaders in their fields. The journal was read by: over 60 000 people (employees and customers) in around 180 countries worldwide in 4 language editions (English, French, Spanish and Chinese). A brief history of Alcatel Telecommunications Review The journal first saw the light of day back in 1922 as Electrical Communication, the technical journal of International Western Electric Co, but within a few years it became the mouthpiece of International Standard Electric. Nearly 20 years later, ITT appeared on the masthead for the first time, remaining there for over 40 years until Alcatel took over ITT's telecommunications business in 1987. In the mid 1990s it was clear that the title was no longer appropriate, so in 1996 it was changed to the Alcatel Telecommunications Review. The history of ATR closely tracks the history of telecommunications since the 1920s, recording advances in all fields of telecommunications and, of course, the birth of new technologies such as satellite communications, digital switching, fiber optics and, more recently, optical transmission and switching. Currently the journal is distributed to over 60 000 external and internal readers worldwide who consider it an invaluable source of information, offering essential insights into strategic issues as well as articles on the latest telecommunication technologies written by leaders in their fields.   Instructions to Authors   Welcome to the Alcatel Telecommunications Review. This double issue of our journal goes mobile. Today, mobile is the dominant means of communication and a key market segment for Alcatel. The world's 1.3 billion mobile cellular subscribers already outnumber fixed telephone lines by 10%. What is more, mobile's lead over fixed is expected to increase further as the number of mobile subscribers continues to grow, with forecasts of in excess of 2 billion subscribers within a few years. Mobile operations already make a key contribution to Alcatel's financial performance. In addition, mobile indirectly assists sales across other segments of our business, including services, optics and fixed data networks. Mobile created a second wave of growth in telecommunications (the first wave happened with fixed line penetration in most countries). This second wave is now coming to an end too, as saturation in users and stability of the average revenue per user are visible in many developed countries. As everyone looks for inspiration to generate a third wave, some analysts are forecasting explosive growth in Mobile and fixed Broadband, with the convergence of voice, video and data delivery platforms. It is in this context of the global importance of mobile communications and its importance to Alcatel that ATR unplugs, gets up and goes mobile, reviewing a broad range of Alcatel initiatives that will underpin the continued growth of mobile communications. Today's mobile market involves three segments: emerging market growth, established market maturity and the promising start of Third Generation (3G) mobile broadband services, particularly in Japan and Korea. Emerging Market Growth The lion's share of mobile market growth will be in markets where mobile penetration remains low today -primarily China, but also some other Asian countries, as well as India, Russia, Africa and South America. In these markets, the key to unlocking market potential is to make mobile services even more affordable and to deliver market-relevant value-added services. Established Market Maturity Market maturity is rapidly approaching in the more established mobile markets that have high levels of subscriber penetration today: Europe and North America, and some countries in Asia and elsewhere. In these markets, subscriber growth is flattening off, as is the average revenue per user. Mobile Service Providers (MSP) in these markets require a dual-pronged strategy based on further cutting costs and increasing revenue. As margins reduce and competition becomes stronger, this could even lead to some mergers. On the cost side, MSPs will continue to shift their focus from simply cutting or delaying Capital Expenditure (Capex) to implementing more sophisticated programs aimed at reducing operating costs and increasing asset productivity. In some cases they will spend additional Capex to make their operations more efficient, or strategically outsource some of their operating activities. As markets mature, MSPs will focus on containing churn and generating more revenue from the existing subscriber base. To minimize churn, MSPs need to focus on three main drivers for customer loyalty: product excellence, a good relationship with the subscriber, and service delivery. This will translate into applications that add value and improve service delivery, rather than technology per se. To increase revenue per user, MSPs that operate in maturing markets will primarily seek to continue their climb up the services value chain. At the lower value layers, MSPs will follow the IT industry's approach, assembling modules rather than conceiving all specific equipment parts. This is unavoidable as mobile terminals evolve from being designed predominantly for voice services into a variety of forms suited to voice or gaming, or as Personal Digital Assistants (PDA) or entertainment tablets. In the higher value layers, MSPs will move to a partner and content-oriented approach, enabling subscribers to visit numerous content platforms via a single access network. Content platforms will include entertainment, games, information and working secured intranets. MSPs will also work with partners based on new business models such as "burger and WiFi". Margin sharing and digital rights protection between the new stakeholders in this more complex content-oriented mobile services value chain will probably take time to stabilize. The convergence of business models, interfaces and standards between value chain players (content owners, publishers-aggregators, Internet service providers, payment operators, identity and trusted third-party brokers, network and access operators) and the users requires penetration and maturity of the new convergence culture. Every participant in the value chain sees its core strength shifting, while customer services skills are increasingly valuable in this complex environment. The European market will benefit from a unified banking system and the global penetration of the Global System for Mobile communication (GSM), which should generate a market place of excellence capable of supporting more financially sustainable business models than those that have been developed around the Internet. Infotainment is one of the partner and content-oriented services that MSPs will deliver to increase their revenue per subscriber. The success of infotainment services will depend on MSPs setting up partnerships with a variety of other players in the value chain, including companies from the media and entertainment and information technology domains. These partners will be expected to provide some of the required innovative R&D, especially in areas which are common to computing, ambient networking and content protection. In return, they will expect to receive a fair share of the profits. In this new wireless world, security and virus protection will be a huge new challenge. Even basic services, such as the Short Message Service (SMS), could potentially crash mobile handsets, generating denial of service, and thus loss of revenue throughout the value chain, including media and IT players. 3G Mobile Broadband Services The third part of the story is the promising start of 3G mobile broadband in Japan and Korea, where the convergence of voice, video and data delivery platforms for both fixed and mobile networks is well underway. The early market success of 3G services in Korea and Japan, although still a work in progress, provides a glimpse of what can be achieved in maturing markets, as well as in developing markets such as China, to increase subscriber revenues through the launch of 3G-enabled services. In Korea, today, telecom services account for 3.5% of Gross Domestic Product (GDP), compared with an average of 2% elsewhere. The additional revenue generated by 3G mobile, as well as fixed broadband services, accounts for much of this additional GDP. The opportunity for other markets is for broadband to grow to similar levels of economic importance. The major incremental revenue opportunities associated with 3G mobile broadband services include entertainment channeled through telecom, videotelephony, online handset customization, mobile office services for road warriors, m-commerce and machine-to-machine services, as well as other innovative services such as the tracking of cars, yachts, cats and dogs, communication with supervision cameras, home controllers, vending machines, and intelligent home robots, like refrigerators. Alcatel's Role Alcatel is working to underpin the future success of mobile communications across all three dimensions of today's mobile market - helping extend penetration in emerging markets, assisting MSPs meet the challenges of their rapidly maturing markets, and expanding the success of 3G mobile broadband services. This issue of the Alcatel Telecommunications Review offers insights into some of the activities we are undertaking to accomplish these goals, including: 3G operations, new applications, radio, core and terminal evolution, and a number of innovation topics, such as multimedia QoS, security, and broadcasting. We hope you enjoy our insights into the mobile telecommunications future.   Editorial Board   English & French Editions Catherine Camus Managing editor Tel: +33 1 69 63 16 49 Fax:+33 1 69 63 16 50 E.mail: catherine.camus@alcatel.fr Virginie Boisgontier Deputy Managing editor Tel: +33 1 69 63 16 48 Fax:+33 1 69 63 16 50 E.mail: virginie.boisgontier@alcatel.fr Spanish Edition Gustavo Arroyo Tel:+34 91 330 49 06 Fax:+34 91 330 50 41 E.mail: gustavo@alcatel.es Chinese Edition Isabelle Liu Tel +86 10 65 39 22 00 E.mail: isabelle.liu@alcatel.com.hk